Bill Kasal began his media career in the Coachella Valley in 1980 as Continuity Director (writing radio commercials) for KPSI AM/FM Radio in Palm Springs.
Within two-and-a-half years, he was named Program Director of both stations. He was part of the number one and (still) highest rated morning radio show in the Coachella Valley, The Bob & Bill Show. As Program Director, He earned the station's all-time highest ratings and served on the ABC Radio Affiliates Board.
Following that he was mid-day radio personality and Executive Marketing Director for KCMJ AM/FM Radio.
During his tenure at ABC-Affiliate, KESQ-TV3, he served (at various times) as a producer, account executive, on-air weatherman, Director of Promotions and Public Relations and Creative Services/Production Director. He earned several awards for creativity in television promotion while at KESQ, and, while in sales, grossed $250,000 in advertising sales in ten months; being named Salesman of the Month, eight consecutive months.
As chief producer for the Entertainment Programming Group, ltd., Bill produced 238 half-hour programs about the Coachella Valley called Desert Living & Entertainment, as well as 26 half-hour shows for The Liberty Mutual Legends of Golf and several other video projects for numerous clients.
Recent National Awards for video production - mostly for his production of TV programs for non-profit agencies - include The 20th Annual Healthcare Marketing, four Communicator Awards of Distinction, the Communicator Crystal Excellence Award, the Communicator Gold Award, four Telly Awards, seven Videographer Awards of Distinction, the Videographer Award of Excellence, two Davey Awards, two MarCom Awards and The 25th Annual Classic Telly Award, for commercials produced with the past 25 years and the 30th Annual Classic Telly Award.
Live television experience includes over 35 telethons for United Cerebral Palsy, the Arthritis Foundation, College of the Desert and the Muscular Dystrophy Association, most as Producer.
