As an online language teacher, I've often felt lost in my business strategy, because there's so little written about how to run your own online language teaching business. A year ago I came across Elena and Veronika's "Opted Out" Facebook group, and found out about this book. It was a game-changing experience.
When I first read "Opted Out", it felt like the authors were reading my mind. Not only they give great advice on how to run your small-scale online business, but they know exactly the mental processes that you go through while trying to achieve so on your own. This book feels like having a best friend/mentor that knows you and your business really well (sometimes even better than yourself) counseling you. It provokes change, gives you focus, and pushes you to stop making excuses and move forward in your business.
One of my favorite parts about Elena and Veronika's approach to business is their focus on being authentic to ourselves, our purpose, values and core message. This is not a business book for people who want a magic solution or the secret to making "lots of money really fast" (that so many gurus pretend to have). It's a book for authentic people that want to make an impact in the world, however little (or big) it may be. It's a book for teachers that want to help other people and make an honest living out of it. Business owners that prefer to work slow and steady towards their goal, and that are in for the long run. It's not focused on making money (although of course the authors give its due importance to that too), but on giving your gifts to the world and being authentic to your true self.
The main idea in this book is, when you stay true to yourself and are not afraid to be authentic, niche down and become an expert on your field, that's when you connect with people who are like you and understand your core message, and will become your fans and buy your products. The process of finding out what your core message and your ideal client are isn't easy, but this book gives you a lot of "aha" moments that push you in the right direction and give you the courage to follow through.
After reading this book, and connecting with other teachers on the "Opted Out" Facebook group, I realized that all online teachers go through the exact same processes. This book knows that, and guides you through them. For me, the fact that it felt like the authors were reading my mind proved they know what they're talking about and that I should trust their advice.
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Top reviews from other countries
thecinnamongirl.blog
For online teachers who want to think outside the box
Reviewed in Canada on June 19, 2020
Malgorzata M Rokicka
Fantastic resource for any aspiring teacherpreneur
Reviewed in the United Kingdom on April 1, 2021
